.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to running into billions in venture capital annually, have actually reared almost $360 thousand until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline is due to market concentration, heightened regulatory pressures, as well as economical uncertainties.ADWEEK spoke to 5 VCs who remain to invest in adtech business, regardless of these problems, concerning what they are actually trying to find and also what they stay clear of. Perhaps unsurprisingly, these clients are targeting chances in privacy-focused modern technologies as well as industry-specific locations including hooked up TV.